How do I apply to become a Brand Ambassador?

The Brand Ambassador program is one of the best ways to earn ongoing rewards for sharing your passion for trucks and off-road builds with your audience. Here is everything you need to know about the program, what is involved, and how to apply.

What Is the Brand Ambassador Program?

The Ambassador program is designed for truck and off-road enthusiasts who have an active social media presence and want to represent a brand they are genuinely passionate about while earning points that can be redeemed toward future purchases. Ambassadors receive special promotions not available to the general public, earn points through referrals and content submissions, and play an active role in the community by promoting products to their followers.

Since formal sponsorships are not offered, the Ambassador program is the best way to get ongoing rewards and recognition for promoting products you already use and love.

What Are the Qualifications?

The program looks for key influencers in the truck and off-road scene who can positively represent and stand behind the products. Specifically the ideal candidate has a large or actively growing following on social media, an active and consistent posting schedule, access to high quality photo or video content, and a genuine passion for trucks, off-road builds, and the enthusiast community.

For sponsorship consideration specifically, a following of 10,000 or more on Instagram is the general benchmark, along with an active posting schedule and access to high quality media content. Not all applicants will be selected, and those who are selected may receive varying discount levels depending on the proposal and assigned discount tier.

How Do Ambassadors Earn Points?

There are several ways to earn points as an Ambassador. The primary method is through referrals. Each Ambassador receives a personal vanity URL that can be shared on social media and with their audience. Anyone who checks out through that link automatically has the Ambassador's name applied at checkout, and points are earned on that purchase. Points are also earned when someone manually selects the Ambassador's name from the Who Sent You dropdown at checkout.

Additional point opportunities include submitting high quality original photo or video content that gets approved for use on social media, and completing bi-weekly content challenges where the Ambassador posts provided content to their own page and submits proof of the post for review.

What Can Points Be Redeemed For?

Points can be redeemed toward future purchases of anything in the store including wheels, tires, suspension, gear, and other products. The more active an Ambassador is in promoting and submitting content, the more points accumulate and the more value can be redeemed on future orders.

Important Program Details

Ambassador accounts require ongoing activity to stay active. If an account goes 90 days without any referral selections or approved content submissions, the name will be removed from the program. Points accumulate on a rolling 12-month basis and expire if not used within 12 months of accrual, so staying active and using points regularly is the best way to maximize the program's value.

How Do I Apply?

You can apply to become a Brand Ambassador through the Ambassador page on the website. The application process allows you to share details about your social media presence, your vehicle and build, and how you plan to represent and promote the brand to your audience.

Have Questions About the Ambassador Program?

If you have questions about the program before applying or want to learn more about how it works, the customer support team is happy to help. You can reach out through the Contact page on the website and a team member will be glad to assist.